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The Audax Group is Atlanta's premier experiential retail agency, specializing in bold activations that connect brands with culture and consumers with unforgettable moments.
To create revenue-driven experiential activations that amplify brand awareness while staying true to cultural authenticity. We don't just throw parties—we create movements that drive real business impact.
We create experiences rooted in genuine cultural moments, not manufactured hype. Every activation tells a real story.
Leveraging deep relationships with brands, venues, and cultural leaders to create unprecedented partnerships.
Beautiful activations that also deliver ROI. We measure success in brand lift, sales, and lasting impact.
From intimate pop-ups to massive World Cup 2026 activations, we deliver experiences at any scale.
Numbers that demonstrate our commitment to measurable brand impact
Average Brand Awareness Lift
Total Attendees Across Activations
Combined Social Media Reach
Successful Activations Delivered

As Atlanta prepares to host World Cup 2026 matches, we're creating unforgettable experiences that celebrate soccer culture and connect fans from around the world.
Whether you're a brand looking to amplify awareness or a fan ready to experience culture, we're here for you.